A story carried
through generations.

Thai dishes on a wooden table with spring rolls, vegetable puffs, dumplings, and wok basil.

3 generations and 15 years in Hell’s Kitchen

A genuine Thai shophouse-style restaurant in Hell’s Kitchen that features homemade noodles from a prized family recipe.

PURE specializes in signature dishes you would find from the many vendors and shophouses from the farmlands of Phayao, in the North to the floating markets of Ratchaburi in Central Thailand, to the oceans and fishing villages of Krabi in the South.

Not only homemade but also heartmade

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Not only homemade but also heartmade

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Not only homemade but also heartmade • Not only homemade but also heartmade •

Menu Highlights

Our menu focuses on signature Thai dishes shaped by place and tradition.

Fried chicken wings with chili dipping sauce garnished with fresh cilantro.

Fried Chicken Wings

Thai’s spice marinade, fresh chili sauce

Roasted pork and handmade egg noodles with yu choy, scallion, and cilantro.

Ratchaburi Crab & Pork Dry Noodles

Handmade egg noodles, roasted pork, crab meat, yu choy, scallion

Basil stir-fry with ground meat, beans, and chili, served with jasmine rice.

Wok Basil

Ground meat, string bean, chili-garlic puree, holy basil sauce. Medium spicy

See Full Menu
Thai dishes with chicken wings, larb, papaya salad, dipping sauce, and a yellow drink.

A Shophouse Kitchen in the City

Warm, casual, and rooted in craft, close to the kitchen, surrounded by the sounds and rhythms of cooking, with food meant to be shared.

Whether you’re stopping in for a quick bowl or settling in for a longer meal, the table is always open.

Yellow fruit cocktail over crushed ice with mint, dried citrus, and a black straw.
Shared Thai dishes and cocktails by a window, with brick walls and a neon sign.

Our noodles are made fresh in-house using a prized family recipe passed down through generations. Mixed, rolled, and cut by hand, they are the foundation of our kitchen.

OUR NOODLES

Gather and Celebrate

Thai dishes including papaya salad, wings, beef noodles, sticky rice, and beer.

Let us bring the flavor to your next event. Our catering menu offers crowd-pleasing favorites and customizable options for gatherings of any size.

Catering

Learn more
Dining room with wood walls, counter seating, tables, and festive garland.

Join us for an unforgettable meal. Book your table ahead to guarantee seating at your preferred time.

Reservations

Reserve A Table

Follow Us on Social

Sparkling ruby-red drink in a large wine glass, garnished with a fresh red rose petal.
Pork noodle soup with braised pork, greens, and a side of chili dipping sauce.
Wide rice noodles stir-fried with beef and Chinese broccoli in dark soy sauce.
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